Analysis of the soft drink industry within the U.K

1Introduction 2Market segmentation 3Governmental and environmental factors 4Economic indicators 5Capital requirements 6Proprietary Product Differences 7Absolute Cost Advantage 8Learning Curve 9Access to Inputs 10Proprietary Low Cost Production 11Brand Identity 12Access to Distribution 13Supplier concentration 14Impact of Input on Cost or Differentiation 15Threat of Backward or Forward Integration 16Accesses to Capital 17Summaries of Suppliers 18Buyers 19Buyer Volume 20Buyer switching cost 21Threat of backward integration 22 Price to total purchases 23Market leaders and their brands 24Conclusion 25 References 1.This paper …

… to provide consumers with stimulation as well as energy in further development from the isotonic drinks in the late 1990. 25. References Keynote Market information centre www.keynote.co.uk Accessed at 17-6-01 Mintel Publications http://sinatra2.mintel.com Accessed at 20-6-01 Guardian and observer http://guardian.chadwyck.co.uk Accessed at 20-6-01 Economy in transition resources foe economists http://catalog.eerc.kiev.ua/Data_Bases/Ukraine/EERC_Database Accessed at 3-7-01