Critical review of Jagersma and van Gorp(2003)"Still searching for the pot of gold: doing business in today's China" in Harvard Business Review.

Introduction The role of economic information and the process of globalization are two of the most important influences currently affecting the global economy. Western multinational companies aimed at organization framework and operation strategy to do new essential restructuring and development since 90s' of the 20th century. Probably, the restructuring and development refer to relevant areas. We can concentrate on the following four points: i. Multinational combination increasingly becomes a leading manner for direct foreign investment …

…business in today's China will the entry barriers for foreign companies should be focused on while making decision for how to successfully enter. Although forming China alliance is considered as a good entry strategy currently, it would have been more clearly and helpful to western business people if the authors had clarified its main form and operation. The challenge for late entrants is to better overcome the existing entry difficulties and face forthcoming unknown events.