marketing case study about chestnut ridge country club,recommendations

Chestnut ridge country club has a distinguished reputation as an outstanding country club in the Elma Tennessee area in too many different aspects. The club is facing a decline in the number of membership applicants relative to the competing clubs in the same area. A survey that done by the researchers on the members of the clubs of the same area shows some weakness in the chestnut ridge country club which may cause the declination …

…commercials through the media. Offer a seasonal membership subscription with cheaper prices for the people with the limited time and far locations and try to make deals with the hotels and real estate agencies to offer some accommodation for seasonal vacation. Do some advertising through the internet and through the big travel websites like the cheap tickets for packages. Try to adjust the price as possible and sense how the number of applicants are varies.