A detailed investigation into a specific genre of print-based advertising

"A genre is a form of or category of a specific type of artistic work or literature that has specialised techniques or characteristics."- HyperDictionary.com. Companies continually use conventional images to sell their products, for example images of shiny new cars and beautiful women. There images audience-reception models are used to gain information about the consumer and then to decide on the 'type' of advertisements to produce. However, since the beginning of advertising the …

…th 2003 and November 12th 2003 Both published in The Guardian *<Tab/>"Ad industry levels banned charity campaign" Press Association 30th of December 2003 *<Tab/>"Why Barnardo's got it wrong" Mark Wrek December 15th 2003 The Guardian *<Tab/>"Banned- but we'd do it again" Diana Green - Barnardo's director of communications December 10th 2003 The Guardian *<Tab/>www.bbc.co.uk link to E-cylopedia