Amazon's Competitive Analysis

Competitive Analysis Competitors are the firms that compete to serve the same customers in the same marketplace. Competitors can compete directly or indirectly. Competition happens on two levels: Product or service competition. Due to the shift of focus for Amazon, it has become the "Earth's biggest anything store". Its competitors have expanded from just online book retailers Barnes and Nobles and Borders to top audio retailers CDNOW.com and online auction house e-bay.com. Amazon …

…established business models and distribution channels with the related cost structures, they can exploit the strategic flexibility provided by disruptive innovations to devise business models and strategies to compete successfully in the emerging marketplace. Unlike the incumbents who have to work within the constraints of their existing business models, organizational structures, and cultures, these entrants can craft their business strategies based upon the unique enabling opportunities provided by the disruptive innovations. Digital Retail Brokerage Marketplace