Analysis Of The Success Of Cultural Change Within British Airways.
British Airways - Cultural Change
Q.1
1.1INTRODUCTION
British Airways came into existence in 1935, when smaller privately owned UK airlines merged. Another change occurred when the Government nationalised British Airways and Imperial Airways to form BOAC - The British Overseas Airways Corporation.
During this period, external markets were more stable and predictable and there was no real need for BA to adopt competitive strategies, being that there was little competition from rivals. There appears to be …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…factfile/overview/docs/history.shtml.)
Blyton, P and Turnball, P (1998) The Dynamics of Employee Relations (2nd edition). Macmillan.
Mullins, Lg (2002) Management & Organisational Behaviour (6th edition). Prentice Hall.
Corke, A. (1986) British Airways 'The Path to Profitability', London: Frances Pinter
Warhurst, R. (1995) 'Converging on HRM? Change and Continuity in European Airlines' Industrial Relations' European Journal of Indistrial Relations 1(2) pp259 & p279.
Bridges, W. (1991). Managing transitions, making the most of (?)cha DW.Reading.MA, Wesley publishing company
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
