Analysis of the Ben & Jerry's Company

The Ben & Jerry's Company sets forth a clear mission statement that is outlined with three major principles in mind that outline the company's values and motivates its employees. Their mission statement is divided into a product mission, economic mission and social mission that each further defines the company's outlook on how they should impact the world. By using clear energizing goals and communicative goals, the mission statement of Ben & Jerry's provides a motivating …

…people would take to heart. The mission statement of Ben & Jerry's sets the tone for all employees and creates a positive impression of their company. The employees of Ben & Jerry's are probably very motivated to work for a company that has so much social conscientiousness and basic love for fellow man. It is definitely a 'feel good' kind of mission statement. References http://www.benjerry.com; Accessed 12 Jan. 2003 Module 2 background materials; Accessed 12 Jan. 2003