Analyze and evaluate the importance of culture and language in a global business environment.

We are living in a period were trade is becoming more global by the day. Taxes and economic barriers seem to be like symptoms - from a disease - that fade away, as time goes by. The ability of fast communication between people and places has boosted many companies to expand in other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies need to take under consideration, in a strategic planning of …

…just useful, but the key to a successful future in a global business environment. BIBLIOGRAPHY FERRARO, G, (2000), The Cultural Dimension of International Business, 4th EDITION, PRENTICE HALL, NEW JERSEY GESTELAND, R, (2002), Cross Cultural Business Behavior: Marketing, Negotiating, Sourcing, and Managing Across Cultures, 3rd EDITION, COPENHAGEN BUSINESS SCHOOL PRESS, COPENHAGEN HOFSTEDE, G, (2001), Cultural Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations, 2ND EDITION, SAGE PUBLICATIONS, LONDON BENNETT, R, (1999), International Business, 2nd EDITION, PRENTICE HALL, LONDON