Aol, Time Warner Case Study

AOL.Time Warner 1 Anne Foss Kaplan University November 16, 2004 Management Policy and Strategies MT-401-01 Lesson Project 7 Professor Edmondson AOL, Time Warner AOL, Time Warner 2 AOL (American on Line) went public in 1992 with just $27 Million in revenues and only about 200,000 subscribers. Time Warner was founded in 1923 it was a vast seller of magazines, film, music, and TV broadcasting. In January of 2000 the two companies merged and became AOL Time Warner (AOL TW). This merger was valued …

…with a price for membership. This would seem to generate more customers who I think rather pay a reasonable price for membership than to due it illegally. AOL.Time Warner 5 References 1.<Tab/>Hill and Jones, 6th Edition, Cases in Strategic Management C.Yang "Welcome to the 21st Century, Business Weekly January 24, 2000, pp36-38 A.<Tab/>Galloni "Ad Report Suggest Delayed Recovery" Wall Street Journal, April 16, 2002, p.B5