Aqualiza Quartz Shower
Date Submitted: 09/10/2006 04:39:37
Category: / Literature / Creative Writing
Length: 7 pages (2015 words)
Category: / Literature / Creative Writing
Length: 7 pages (2015 words)
IMBA 2006
Problem Statement
Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Now, the company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the …
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…Tab/> $4,485,000
Costs <Tab/> $ 538,200<Tab/> $ 1,255,800<Tab/> $1,794,000
Marketing costs @ 6% of sales <Tab/> $ 80,730<Tab/> $ 188,370<Tab/> $ 269,100
Costumer services costs<Tab/> $ 40,365<Tab/> $ 94,185<Tab/> $ 134,550
EBIT for 1st year<Tab/> $ 686,205<Tab/> $ 1,601,145<Tab/> $2,287,350
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