Asahi Glass Company:Strategy
Date Submitted: 05/31/2004 00:38:42
Category: / Business & Economy / Management
Length: 6 pages (1724 words)
Category: / Business & Economy / Management
Length: 6 pages (1724 words)
1.<Tab/>Asahi Glass Company has diversified through internal growth, acquisition, and joint ventures from its origin in flat glass to broad glass-materials, chemical, and electronics manufacturer. It has also vertically integrated and expanded internally to become the leading global glass manufacturer. In 1993, Asahi Glass is reviewing its future direction, particularly whether it should divest its electronics business.
New Product Opportunities
New Glass<Tab/>The glass industry is …
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…are far different from the traditional glass business. Due to these reasons, I believe it would be wise for Asahi to refocus on the industries it is well known for and is able to be a leader in. Thus, it should divest completely from electronics and ceramics and refractories as the company does not possess the strategic assets necessary for success in these industries and should continue to diversify within the chemical and glass industries.
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