AucScan, Inc. Case Study
Date Submitted: 11/15/2004 16:39:03
AcuScan, Inc. Case Study
I am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. This
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for the iScanner that already exist. There may be new companies that have come into existence since the iScanner was developed ten years ago. I believe if they find new markets this would increase their revenue and easy the budget crunch that face. I would recommend that the new product be launched at a later date when they have more revenue to invest in the development of the retinal scanner.
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