BMG entertainment & Music Industry SWOT analysis.

SWOT Analysis and Recommendation if Music Industry Strengths: *First major record label to create websites branded towards different music genres. First major record label to use downloading technology to promote sales of CD's and cassettes. *Merged with AOL--AOL has the largest internet service provider in the industry. *BMG was the largest music club in the world, and arguably the leader of the five major labels. *BMG set up a series of websites dedicated to specific …

…fans are free to keep doing what they are going to do anyway--share the music they love using whatever software they like on whatever computer platform they prefer--without fear of lawsuits. The money collected gets divided among rights-holders based on the popularity of their music. In exchange, file-sharing music fans would be free to download whatever they like using whatever software works best for them. The more people share, the more money goes to rights-holders.