Before You Dress, Inquest

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…rget audience. Advertisers have to carefully choose where the ad is going to be placed and they must also pick a specific targeted audience in order to have a successful outcome. The advertisers responsible for the Caress ad created a sensual atmosphere with an allusive catch phrase targeted at the women readers of the In Style magazine. Its accomplishes the task of catching the reader's attention and making them want to Caress, before they dress.