Benefits and costs of franchising

What are the costs and benefits of Franchising? DEFINITION Franchising - the word comes from the French and it means "Free", franchising is a method of doing business wherein a franchisor licenses trademarks and methods of doing business to a franchisee in exchange for a recurring royalty fee Franchising - A legal and commercial relationship between the owner of a trademark or trade name (the Franchisor) and an individual or group who wants to use …

…Agata Szymborska, "180 Pomyslow na BiznesProfit", Magazine August 2004, pg 54-71 Wikipedia 2004 , http://en.wikipedia.org/wiki/Franchising Google.com 2004, http://www.google.pl/search?num=100&hl=en&lr=&oi=defmore&q=define:Franchising Franchising.com 2004 http://www.franchising.com Franchising.com 20004 http://www.franchising.com/library/a_franchiseorbusinessopportunity.shtml Franchising .info.pl 2004 http://www.franchising.info.pl/index_eng.php http://www.toolkit.cch.com www.entrepreneur.com