Bmw strategic analysis

Introduction BMW has been established in 1916 and, by later diversifying into its main products, automobiles and motorbikes, turned out to be one of Germany's largest and most successful companies by the year 2002. BMW has a high reputation for product quality and advanced engineering, as well as a highly skilled work force. The company has always followed a strategy of limited diversification, sticking to its core values of premium and luxury cars. An attempt to broaden …

…opportunities. Continuous investment in R&D as well as the penetration of new markets are crucial for the organisation's success. Cooperation with other companies as well as high flexibility will play an increasingly important role in BMW's future. The establishment of its flexible plants have been a major innovation regarding production processes, however, flexibility will have to be imbedded in the culture of the whole organisation including every activity of the value chain.