Body consiousness

Body Image The purpose of my research is to further explore and examine the influences of mass media on male s and female s personal body image satisfaction and the awareness and internalization of societal pressures regarding appearance. For a number years evidence surrounding the insecurities that women have towards their own bodies has been widely published. More recently, it has been suggested that men are falling victim to media and societal pressure, and are …

…encouraging males and females to endorse their respective ideals and by establishing what they see as realistic ideals (Botta, 1999). The present study seeks to examine the influence of exposure to media ideal body images and the awareness and internalization of those ideals on males and females. The results of previous studies indicate that the media plays a role in not just reflecting societal perceptions of male and female body image, but in shaping those perceptions.