Business Plan

Business Plan Name: Plastex Pty Limited Location: Sunshine coast Owners: David and Emily Anderscott Date of the plan issued: 10/05/2004 Executive Summary Plastex Pty Ltd produces and sells two versions of floaties (named Product 1 and Product 2) made of special treated plastic material, which enable people learning how to swim to float. Product 1 currently sells at a higher price than Product 2 but is cheaper to manufacture than product 2. The products are not complementary that means customers usually …

…all caused by the seasonal reasons. So if we want to deal with them, we should look very carefully about the market situations and market shares of our production. We should check and analyze our market as well, and make a good decision to punch the consumer market, and also to reduce the risks. Make the risk as less as possible. Meanwhile, improve the quality of our products, and compare with other competitors' sales situations.