Cadbury channels, access and distribution levels
Date Submitted: 09/10/2006 01:49:41
Marketing Principles: Trading and Exchange
CADBURY: Channels, Access and Distribution Levels
Purpose of a network and marketing channel
¡<Tab/>Value network is a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings
¡<Tab/>The domestic manufacturing sites are situated at the following locations:
1.<Tab/>Claremont Tasmania
- At this site
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internet website, customers loyal to Cadbury can register and participate in games, downloads, design your own product, interact with Freddo, Caramello and yowie (targeted more for children), lodge customer complaints and also express interest for employment.
¡<Tab/>Through newsletters, public relations and sponsorship, which go along way in satisfying customers, Cadbury can continue to inform customers about their products together with upholding their tradition of making quality products
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