Carrington Furniture

Executive Summary Recently, Carrington Furniture has acquired an upholstery company, Lea Meadows, Inc. With the merger, the company faces a problem: what sales technique to utilize for the future of Lea Meadows. The company is faced with the choice of the current sales agents or implementing a dedicated sales force similar to the one in place at Carrington. With the current constraints, the company needs to decide which way to sell Lea Meadow's upholstery products …

…offers. The new sales force will utilize the existing contacts of Carrington to penetrate the market once dominated by the sales agents. The Meadows line will also benefit from the synergistic effects of being associated with the established and well-respected Carrington sales force. Finally, Carrington can combine advertising efforts that show Carrington furniture with the newly acquired Meadows upholstered line. This increases visibility of the new line and shows the compatibility of both Carrington lines.