Case Analysis: Becton Dickinson: World Wide Blood Collection Team

Problem Identification Becton Dickinson a manufacturing company, with operations worldwide, and revenues of over $2.7 billion was founded in 1897, and had ten core businesses organized into two product sectors: medical and diagnostic. Mainly US domestic operation was beginning to give way to expanding international sales, warranting a separate division in Europe. By 1970s, the company was organized by business divisions centered in US and focusing on the largely domestic US market, and an International sector. Since …

…is to restructure systems to reflect a willingness to accommodate different geographical and product needs. The old system was structured to suit an operation around the US, and was only slightly changed to accommodate European operations, which were still not considered equal by the US headquarters. Now with sales and operations fully developed outside of the US, it is wise to decentralize some decision-making centers so as to allow for innovation, local responsiveness and flexibility.