Case Study - Intel This is a strategic management case
KEY DRIVERS
What drove Intel? Craig Barrett, appointed executive vice president in January 1990, believes that "the world changes and the centre of gravity shifts. We need to shift with it." . Intel recognises the need for continually analysing and reviewing its strategies in order to meet the changes and challenges that come from the external environments so as to meet the stakeholders' expectations. Intel strives for business renewal and revitalisation as a way of dealing effectively …
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…V. (1998). Exploring Techniques of Analysis and Evaluation in Strategic Management, Prentice Hall Europe.
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-Carpenter, D. (September 15, 2003): Motorola, Microsoft Team Up on Cell Phone; http://www.kansascity.com/mld/kansascity/business/6773921.htm
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