Case Study: Case Study on DHL Pakistan, SWOT analysis, Marketing Mix Analysis, Recommendations for future.

ABSTRACT This report performs an analysis of DHL Pakistan (Pvt) Ltd and the market it is part of. It further gauges the impact of environmental forces on its development. It discusses the competitive environment in the market and focuses on the target marketing strategy of the company. The customer satisfaction level has also been assessed and an analysis of company's marketing mix conducted to form a view of it's effectiveness in meeting their customer needs. …

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