Circus Circus Equipmet case analysis

Mission and Objectives A mission statement for Circus is not explicitly stated by management in its Annual Report to the Stockholders. However, management does state, "Circus Circus Enterprises, Inc. is in the business of entertainment, with its core strength in casino gaming." In order to achieve its mission, the company has apparently established long-range strategic objectives centered on continued renovation and expansion to become the largest competitor in the Las Vegas market (in terms of …

…cash-oriented casino operations, and developing entertainment mega-stores. Coupled with the strategy of differentiation is a focus strategy. Circus concentrates its efforts on attracting family vacationers. Circus is able to provide more features to meet the full range of its customer's requirements and is better able to fulfill their noneconomic needs (i.e., family entertainment, comfort, and quality) than are their competitors. This is largely due to the combination of the strategies of differentiation and focus.