Coca-Cola entering the Indian Market
Did you know that over 11,000 cans of Coca Cola products are consumed every second of every day? That is over a billion sodas a day! This is a long stretch from when the company was first founded in 1886 and only sold an average of nine drinks a day. Yes, over one hundred years ago it sold for 5 cents a glass and was poured from a jug. The Coke trademark is now as much American icon …
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…in the market.
Works Cited:
Clifford, Mark L. and Manjeet Kripalani. "Finally, Coke gets it
right. The company is finding its footing in India after years of missteps." Business Week. Feb 10, 2003.
Coca Cola SWOT. www.chuckiii.com
"For Coca-Cola, life tastes good in Tamil." www.magindia.com
"Global Expansion of the Coca-Cola Company." http://pigseye.
kennesaw.edu/~lwerchan/index_files/coke
www.coca-colaindia.com -- company's India website
www.coke.com -- company's US website
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