Coca-Cola's Success
Successful management relies on one's ability to adapt and react to changes in the surrounding environment, especially today where there are many more environmental factors than in the years past. Globalization, technological advances and an ever-changing political landscape have increased the variables that management must be aware of when dealing with situations. Managers should take into account all of the factors that could potentially effect their specific industry. Successful management in today's business atmosphere depends …
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…introduced a newer size product. The Coca-Cola Company has turned a difficult Indian market into the potential gold mine that it had initially sought after in India. The management reacted to their environment and made changes in the way they do business to survive.
What Globalization Meant To Coca-Cola. 26 June 2004.
http://www.duke.edu
Coca-Cola - Press Center - Viewpoints. 26 June 2004.
http://www2.coca-cola.com
Coke - Globalization's Real Thing. 27 June 2004.
http://www.theglobalist.com
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