Company case: Aibo: Looking for a Charged-up Spot?

1) Personal Factors might affect the purchase of an Aibo, or a Wee Bot. For example: The economic situation is really important due to the fact that the Aibo is very expensive, so not everybody can afford it. However, most of them can afford to buy a Wee Bot. Another personal factor could be age. Elderly people could be motivated to buy this kind of product in order not to feel so lonely. Nevertheless, young people …

…and I don't think that could influence the consumer's buying decision process. 6) With regard to diffusion of new products consumers respond at different rates, depending on the consumers' characteristics and the product's characteristics. It's a good idea to sell the product through Internet because most of the people who are willing to buy this kind of product are either innovator's consumers or early adopters; and those kinds of consumers are the one found in Internet.