Consumer behaviour karan makkar University of City london
Karan makkar
University of City London
Consumer Behavior
Introduction
UK is getting old. Europe is getting old. This is one of the most significant trends shaping future demand, yet many of our clients are confused as to its real significance to their business. Unless there is a sudden dramatic increase in the birth rate, or a surge in immigration, this shift towards a sizeable majority of middle-aged and elderly consumers will continue.
There seems to …
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…has been identified to solve the problem.
4.<Tab/>Evaluate the results
Coke, do the results make sense, don't always accept them at face value.
Bibliography
1.Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
~Barrie Gunter
Routledge, an imprint of Taylor & Francis Books Ltd
2. Relationship Marketing: Life groups and the Grey Market (Working Papers in Commerce)
~Marylyn Carrigan
Univ.B'ham.
Paperback - July 1997
3. www.askjeevan.com
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