Consumerism in the movies American Beauty and Fight Club

In society today, the ownership of materialistic possessions is attributed to ones happiness. People believe that success is defined as assets accumulated throughout life, rather than looking at achievements or accomplishments of people. In the movies Fight Club and American Beauty, the values of happiness are interpreted incorrectly. This interpretation is consumerism. Consumerism is the myth that consuming will gratify an individual. Consuming can be purchasing anything from a yacht to a book. Consumerism is …

…other people should be considered the main premise for satisfaction. The movies hint that consumerism leads to joylessness and to a greater extent the feeling that one doesn't matter. Advertising is the means that spreads consumerism around like a disease. With less advertising, it may be possible to lessen consumerism but consumerism will never leave and no persons can avoid it. It is a part of American culture and it is ingrained in our souls.