Consumption - The Uses of Thinks. Description: it is about the se of things in our consumer world in comparison to other cultres and believes... (descripteve images are missing)

Introduction Consumption and Modernity, two things that seem to belong together. In our society, consumption became a habit that is completely normal but at the same time seems uncontrollable and overwhelming. People seem to get lost in their own need for consumption and might as well feel lost in the over-stimulation through objects. The possibilities are endless and markets and produces have to come up with ever more ideas to motivate customers and sell their …

…decided about their value and position within the global market. Their image is their capital. However even if consumption inherits a negative connotation for most people in the Western World I doubt that any offspring of modernism and post-modernism ever go back to a state where everyone just invests in objects when there is a need for it. The example of the Real Communism during the Cold War tried to realise this idea and failed.