DaimlerChrysler marketing environment and how it markets the Smart car
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…l positions and new markets are explored. The company is getting better financially, especially after cooperating with Mitsubishi Motors in resource sharing and marketing networks. Asia is the next potential market, considering growth and DaimlerChrysler should invest it.
REFERENCES:
1.Kotler, P.; Armstrong, G.; Saunders, J.; and Wong, V. (2001)
Principles of Marketing, Third European Edition, Prentice Hall, Europe, Chap 4
WEBSITES:
1.www.dcxcapital.com
2.www.daimlerchrysler.com
3.www.keynote.com- The Motor Industry
4.www.smart.com
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