Demographic Analysis

Demographic Sources There are two resources looked at in this report. The first is Clarita's You Are Where You Live. ""You Are Where You Live" is based on a "neighborhood lifestyle segmentation" system called PRIZM NE from Claritas Inc. a market research firm headquartered in San Diego, CA. PRIZM NE, which was originally created over 20 years ago, classifies neighborhoods into one of 66 categories based on census data, leading consumer surveys and media measurement data, and …

…Miller, B. (1995, October). A beginner's guide to demographics. Marketing Tools, 2(7), 54-59. Retrieved January 10, 2006, from http://search.epnet.com/login.aspx?direct=true&AuthType=cookie,ip,url,uid&db=buh&an=9510086371. Peter, J. P., & Donnelly, J. H., Jr. (2004). Marketing management: Knowledge and skills (7th ed.). New York: McGraw-Hill/Irwin. US Census Bureau. (n.d.). Census Bureau home page. Retrieved January 11, 2006, from US Department of Commerce: www.census.gov.