Describe the utility of wireless services to its consumers, and discuss the substitute and complementary services and their impact on the pricing decision

Table of Contents Executive Summary2 Product Pricing3 Cost4 Market Structure5 Economy Forecast9 GDP10 Employment11 Capital Investment13 Consumer Price Index (CPI)14 Conclusion15 Wireless Services Executive Summary According to Canadian government the Telecommunications Industry is differentiated into five constituent industries: Wired, Wireless, Reseller, Satellite, and Other. Furthermore, the wireless telecommunications industry comprises are engaged in operating and maintaining switching and transmission facilities to provide direct communications via the airwaves, including cellular, Personal Communications Services (PCS), Enhanced Specialized …

…B. (2003). Smooth Sailing or Rough Sees? Retrieved March 6, 2004 from http://www.getronics.com/NR/rdonlyres/ega56fvhsf5kubxykiyhdloayy4b3ouhhcwjeuvllvqq7xjbg2ewaa2nr22ssng5qxfpflam7le3gofjdw43i2brwve/120403mobilepharma.pdf Rogers AT&T Wireless (2004). Newsroom. Retrieved February 10, 2003 from http://www.rogers.com/english/aboutrogers/newsroom/wirelessmediainfo/ Statistics Canada (2003). Retrieved March 7, 2003 from http://strategis.ic.gc.ca/ Zander, J. (2002). Low Cost Infrastructure Systems. Retrieved March 6, 2003 from http://wireless.kth.se/AWSI/LCI/LCIsummary.html