E-Bay

(i)<Tab/>What is the key dilemma in the case? We believe the key dilemma in this case is how does e-Bay continue to grow. First, how do they grow their market share within existing markets? Second, how do they create and grow market share in new markets around the globe? And third, how do they change and innovate to keep their customer base happy and loyal while attracting new customers? (…

…in another area? (iii)<Tab/>Any specific questions I may ask of you? None (iv)<Tab/>What implications (if any) for other companies does this case offer? We believe other online auction firms are in a position to challenge e-Bay. Amazon and BidVille both out-perform e-Bay technologically. Amazon in particular, has the brand recognition within the U.S. and the marketing infrastructure to mount a serious challenge.