Easy Jet and the Strategic Analysis of external environment
Question A Contents
1.0 Introduction<Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>page 3
2.0 Attractiveness of the budget airline sector<Tab/><Tab/><Tab/>page 3-4
<Tab/>2.1 The Far …
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…gt;Small<Tab/>Large<Tab/>
<Tab/><Tab/>Size of advantage<Tab/>
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Appendix 2
Five Forces, or Six:
B8.0 Appendix 3
easyJet Communication Mix
B9.0 Appendix 4 - The Ashridge mission model
B10.0 Appendix 5 - Identifying Key success factors
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