Easyjet case study - enviromental analysis and business strategy analysis

ORGANISATION AND MANAGEMENT PRACTICES EASYJET REPORT Student Name: Song Hui Matriculation Number: 200411997 Module Number: MGTMM20 Word Count: 3407 words CONTENT INTRODUCTION<Tab/>3 OVERVIEW OF EASYJET<Tab/>3 MISSION STATEMENT<Tab/>3 MAJOR STAKEHOLDER GROUPS<Tab/>3 INTERNAL ANALYSIS<Tab/>5 STRENGTHS & WEAKNESSES (S.W.O.T ANALYSIS)<Tab/>5 Strengths<Tab/>5 …

…a particular resource (e.g. raw materials improvements). [Gerry Johnson & Kevan Scholes, 1999] Appendix 3 - M.E. Porter's Generic Competitive Strategies diagram [M.E. Porter, 1985] Appendix 4 - Easyjet's Aircraft and fleet information [Aircraft and fleet information, Information pack, Easyjet, 2004] Appendix 5 - Product life cycle diagram Appendix 6 - BCG growth share matrix Appendix 7 - A list of companies that developed from Easyjet Appendix 8 - Easyjet's profit chart from 1999 - 2003 [2003 Annual Report and Accounts, Easyjet, p 3, 2004]