Elba Holdings Case Study Analysis
1.0 EXECUTIVE SUMMARY
A detailed analysis has been carried out on a Malaysian incorporated company: Elba Holdings Bhd. Basically they deal in the manufacturing and retailing of garments and they carry three brands: Elba, Edwin, and Adax. The analysis was done by using the following theories:
The PEST analysis was studies to give a better understanding as to how the external macro environment affects the company. There are many external risks involved here especially when foreign …
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…visited on January 22th 2004
*BankNegara (1995), http://info.sm.umist.ac.uk/dissertation/dissertations/suanchinOngAPPENDICES.pdf, visited on January 22th 2004
*University Sains Malaysia, (2003) Business.unisa.au ,Visited on 25th December 2003
*Pricewaterhouse Coopers, (2003) www.pwc.com/r&c Visited on 31st January 2004
TABLE OF CONTENTS
PG NOS:
1.0 Executive Summary 1-2
2.0 Introduction3
3.0 PEST Analysis4 - 7
4.0 Porters 5 Forces 8 - 11
5.0 Competitors Analysis12 - 15
6.0 Customers Analysis15 - 16
7.0 Financial Analysis17 - 19
8.0 SWOT Analysis20 - 22
9.0 TOWS Analysis22 - 23
10.0 Conclusion24
11.0 Recommendation25 - 26
12.0 Referencing27
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