Evaluation of the strategies undertaken by Virgin Group during the 1980s and 1990s under the leadership of Richard Branson

Date Submitted: 09/10/2006 00:29:18
Category: / Society & Culture / Education
Length: 16 pages (4372 words)
S E C T I O N A 1(a). SWOT analysis for the Virgin Group in the late 1990s STRENGTHS Core competences analysis has revealed about the Virgin Groups' strengths (see appendix 1,p.15; core competences analysis). The management of external linkages provided funds to support businesses cash hungry and the management of internal linkages critically underpin the organisation's competitive advantage. ( see appendix 1,p.15; managing linkages). The strategy applied by Virgin prevented the company from loosing …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
…Mergers and Acquisitions, Prentice Hall 3.<Tab/>Terrence E. Cooke (1986) Mergers & Acquisitions, Basil Blackwell 4.<Tab/>Sue Briley &Dan Muzyka (1997) Mastering Entrepreneurship, Financial Times: Prentice Hall 5.<Tab/>James A. Fairburn & John A. Kay (1989) Mergers & Merger Policy, Oxford University Press 6.<Tab/>Dennis C. Mueller (1980) The Determinants and Effects of Mergers, International Institute of Management
Need a custom written paper? Let our professional writers save your time.