Ever Ready vs. Duracell: The battle for portable power The essay analyses a case study on Ever Ready losing market share.

Table of Contents Table of Contents2 Executive Summary3 Introduction4 Company Description4 Ever Ready4 Duracell4 The UK Battery Market5 UK Battery Consumers6 Analysis7 Duracell7 Strategy7 Marketing7 Ever Ready8 Strategy8 Marketing8 The Future of Ever Ready, Recommendations10 SWOT Analysis10 Porter's 5 Forces Model11 BCG Growth-Share Matrix11 Bibliography:13 Appendix 1.: Porter's 5 Forces Model14 Diagram 1: Trend of Battery Sales by Type5 Diagram 2: BCG Growth-Share Matrix11 Executive Summary The battery market is changing. Ever Ready has, till now, failed in becoming competitive …

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