Fudge Cottage Case Study

Introduction Performance Summary Fudge Cottage is a relatively poor performer. Sales have flatlined at around $200,000 in recent years and show no signs of improving. The main problems for The Fudge Cottage are low net income and sales. While profits are declining, expenses are skyrocketing. Christine North, the owner, has had no formal education in management. The only things she knows about store management, she has learned from her parents. In addition, North has no clear …

…please bargain shoppers in Michigan. This strategy will allow her to open up to a new client base. Also, the Internet would be a great way to market her products. It would require less time from her and would allow her to increase her revenues while allowing consumers easier ways to buy the products and have it delivered to their home. This would decrease the stress placed on North and motivate her to increase efficiency.