Functions of Public Relations

Introduction An organization's image can depend on the degree on the public's support its organizational missions, strategies, and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of an organization. The functions of public relations can categorized as organizational or as societal. This paper will explain the similarities and differences exist between the organizational functions and societal functions of public …

…public relations include many forms in different organizations. The objective is to present the most favorable image to the public through different functions, such as media relations, employee relations, publicity, and social responsibility. These functions encompass a wide range of activities that enhance organization's public image and strengthen organization's credibility. One of the important tasks for public relations professionals is determine how public relations functions can most effectively assist the organization achieve its organizational goals.