GENERAL MOTORS ANALYSIS
GENERAL MOTORS ANALYSIS
I. Executive Summary
General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. General Motors Corporations is founded in 1908 and has its vehicles sold in more then 190 countries. GM has plans to launch into the China's sedan market with its new Daewoo's sedan 'Kalos' in March 2004. China is a giant market that is full of potential gauging from …
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…-door and luxury 5-door model Daewoo's Kalos with effective branding would enable our product to stand out from others. Prices set at an affordable 1,080,000RMB and 1,280,000RMB respectively would allow us to penetrate into the market and create a strong impact. Paired with excellent after sales services and endorsement by China's celebrity, sales are expected to reach 30,000 in the initial month of launch making Daewoo's Kalos one of the most profitable vehicles under GM Corp.
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