GLOBAL MARKETING- entry of DHL in INDIA
Date Submitted: 02/25/2003 18:19:20
DHL Worldwide Express Division
When DHL Worldwide Express was launched in 1979 as a division of Airfreight Ltd. (hereafter referred to as DHL India to distinguish it from its overseas ally which we refer to as DHL Worldwide), it ushered in the era of air express business in India. The DHL Division enjoyed considerable autonomy in its working right from the start.
Mr. Cyrus Guzder joined the Airfreight Limited in 1968 and took over as its Managing
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amp;gt;76<Tab/>89<Tab/>119<Tab/>140
Exhibit 10
Customer Service: Benchmarks and Performance
Activity<Tab/>Standard<Tab/>Current Performance
Rings<Tab/>3 rings (7 seconds)<Tab/>4/5 rings (9/10 seconds)
Percentage of Abandoned Calls<Tab/>5%<Tab/>7%
Call Duration<Tab/>90 seconds&
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