Global Analysis Outline: Basil Furniture Company.

The following paper will include a detailed description of Basil, an affordable quality furniture store. The paper will outline the organization as well as provide a description of the product, service, and mission of the company. By including a regional and country analysis on Italy were the store was founded, the paper will summarize the global business venture of Basil. Description of Organization. Basil is a furniture store founded out of Italy that has managed …

…Don an entrepreneur from Italy, had an innovative idea. Although he came from the less developed, welfare-dependent agricultural south, with 20% unemployment, the people have a reputation for working hard, living frugally and making the most out of limited resources. The company plans on nurturing that work ethic into a worldwide franchise. References: CIA-The World Fact Book-- Italy. Retrieved from http://www.odci.gov/cia/publications/factbook/html on 10/6/2005 Retrieved from www.eia.doe.gov, October 10, 2005