Global Branding stratergy group report for Lego.
Contents
1.<Tab/>Executive Summary.............................................................<Tab/>2<Tab/>
1.1.<Tab/>Company Introduction<Tab/>................................................<Tab/>6
1.2.<Tab/>Industry Surveys.......................................................<Tab/>6
2.<Tab/>Understanding Global Strategy Readings................................. 7<Tab/>
2.1.<Tab/>Industry Globalization Drivers.......................................<Tab/>7
2.2.&…
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…gt;Japan
10)<Tab/>Customer Service:<Tab/><Tab/><Tab/><Tab/>Japan
7.<Tab/>Competitive Strategy
Competitors:<Tab/>Hasbro, Mattel and Bandai
Strategy:<Tab/>To leverage on LEGO brand as a branded house and use the interactive version for the new digital age.
Exhibit 3. Brand Leadership
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