Global Business Plan for MGT 448 Euro Communications
Date Submitted: 09/10/2006 00:09:16
Category: / Society & Culture / Education
Length: 25 pages (6848 words)
Category: / Society & Culture / Education
Length: 25 pages (6848 words)
Table of Contents
I.<Tab/>Introduction
A. Executive Summary
II. Company Overview
A. Mission Statement of Euro Communications
B. Define who we are
C. Purpose of our product
III.<Tab/>SWOT Analysis
A. Strengths
B. Opportunities
C. Weaknesses
D. Threats
IV. Market Selection Criteria
A. Why will consumers in Germany desire this product?
B. Germany's Economic Factors
C. Social/Cultural Issues
D. Financial Considerations
V. Regional and …
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…Germany's history, economic
alliances and foreign policy (http://www.auswaertiges-amt.com).
The Centers for International Trade Development Web site provides a great deal of
information on market entry strategies (www.citd.com).
The Sprint PCS Web site provides information on its products and any online web
specials (www.sprintpcs.com).
The World Fact Book Web site provides recent facts on any country's geography,
people, economy, government, communications, etc.
(http://www.cia.gov/cia/publications/factbook).
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