Globalisation Report - Westfield Holdings

Westfield Holdings Limited is an Australian publicly listed company that continues to experience extraordinary growth in the international marketplace. This report will incorporate the company's reasons for expansion onto the international stage, its methods of expansion and its strategies used to manage its operations that envelop 87 shopping centers in four countries. Reasons for Expansion In critically examining Westfield's global strategies, it is important to reflect on the broader reasons why many Australian businesses are increasingly …

…nsequence for shareholders of the global strategy is the increased profitability from offshore operations, they are provided with a tax-effective income stream. Competitors are also affected as Westfield adopts an aggressive approach in their expansion into foreign markets, taking their opposition and in the process, acquiring some of them. Westfield's policy of consistently branding all of its shopping centres is also having an impact on their brand recognition, market share and behaviour by competitors.