Greeting card

Abstract ABC Greetings has created a line of scented, aromatherapy greeting cards and is prepared to launch the product. To provide direction, the company has developed a detailed marketing plan to set forth the goals and objectives of the business, the plans for capitalization, and the details of the product line. In addition, the company is presenting initial plans for marketing and distribution. Market research has been conducted through available competitive resources and demographic information. …

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