Harley Davidson case study

OVERVIEW/PROBLEM STATEMENT The following are the problems of Harley Davidson 1.<Tab/>Declining market 2.<Tab/>Poor economic climate 3.<Tab/>Competition from Japanese manufacturers 4.<Tab/>Poor quality of products 5.<Tab/>Young Generation not buying the product COMPANY PROFILE The Davidson brothers, William D., William S., Walter and Arthur founded Harley Davidson, Inc. in 1903. In the first …

…Harley needs to develop a mainstream promotional campaign to target the younger consumer. This could be in the form of advertisements placed in popular magazines or product endorsements from celebrities. The company should continue to build their enterprise. Since the industry does not have significant economies of scale, growth-via-acquisition strategy could be used. Harley-Davidson can merge or acquire weaker rival or smaller players. Taking over the weaker and smaller players will increase the entry barriers