Henkel Loctite
Date Submitted: 09/10/2006 05:07:52
Category: / Social Sciences / Economics
Length: 10 pages (2768 words)
Category: / Social Sciences / Economics
Length: 10 pages (2768 words)
Question 1
Market structure
Henkel Loctite is a global producer of high-quality industrial adhesives and sealants. In our case study Eugene Robinson is a national sales manager of Henkel Loctite for Australia is aiming to sale gasket 5910 into the Melbourne car manufacture is facing customer complain for oil leaking cause by existing gasket. As an automotive product seller they needs to known about their market structure and their product demand. The knowledge of market structure and …
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…important to the practitioner?' Marketing Intelligence & Planning; Volume 22 No. 5; [online]. Available at URL: http://80-ninetta.emeraldinsight.com.ezproxy.cqu.edu.au/vl=1285743/cl=35/nw=1/rpsv/~1179/v22n5/s2/p501 [Accessed at 08 Oct. 2004].
Ross, B. Peter, T. David, W., (2003), 'Dyadic adaptation in business-to-business markets', European Journal of Marketing; Volume 37 No. 11; [online]. Available at URL: http://80-ninetta.emeraldinsight.com.ezproxy.cqu.edu.au/vl=1285743/cl=35/nw=1/rpsv/~1168/v37n11/s5/p1636 [Accessed at 30 Sep. 2004].
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